Our Company

I en exklusiv intervju med Nordisk Papper & Massa delade vår VD Peter Axegård värdefulla insikter om CellOx, vår nanocellulosaprodukt, och dess användningsområden inom kosmetika och målarfärg. Med vår patenterade process för tillverkning av nanocellulosaprodukter från barrmassa erbjuder vi banbrytande lösningar för att ersätta petroleumbaserade kemikalier och samtidigt förbättra produkters egenskaper. Här är några av höjdpunkterna från intervjun: 🌱 Hållbara Produkter: CellOx, FineCells nanocellulosaprodukt, kan användas som bindemedel i produkter som solskyddsmedel, hudkrämer och målarfärg, vilket möjliggör hållbara och miljövänliga alternativ för konsumenterna. 🌍 Globalt Försäljningsfokus: FineCell siktar på att sälja sina produkter globalt och möjliggör enkel frakt genom att leverera materialet som ett pulver. 🛠️ Teknisk Utmaning: Produktionen av CellOx kräver avancerad utrustning och processer för att säkerställa en homogen reaktion och hög produktkvalitet. 🚀 Från Demoanläggning till Kommerciell Produktion: FineCell planerar att ha sin demoanläggning i drift senast i slutet av 2024 och siktar på full kommersiell produktion från och med 2027. Läs hela artikeln för att få en djupare inblick i våra innovationer och vår resa mot en mer hållbar framtid! https://www.papperochmassa.se/20240311/5104/manga-potentiella-applikationer-nytt-cellulosapulver Era stöd och engagemang är avgörande för vår framgång. Tack för att ni fortsätter att följa och stödja FineCell i vår strävan att driva hållbar innovation! 🌿✨  

FineCell has been featured in an insightful opinion piece by industry experts discussing the innovative avenues of wood-based materials and ingredients in cosmetic products. Our CEO, Peter Axegård, shared valuable insights on the potential of cellulose in revolutionizing the beauty and personal care industry. 👉 Key Highlights from the Article: 🌱 Sustainability in Beauty: Consumers are increasingly demanding sustainable, fossil-free, and eco-friendly beauty products. Regulatory targets from the EU are pushing for safer and environmentally friendly cosmetics. 🌍 Wood-Based Materials Solution: Wood-based materials and ingredients offer a promising solution for a more profitable, eco-friendly, and sustainable beauty and personal care industry. 🌞 Benefits of Cellulose: Cellulose and its nanoform possess qualities ideal for various cosmetic applications, including UV protection, replacing fossil-based chemicals, and enhancing antioxidant capacity. 🔬 Innovations from Nature: Trees in the Nordic regions provide a rich source of regenerative and healing compounds, offering potential replacements for microplastics and controversial palm oil. 🌳 Circular Economy Impact: Technological innovations utilizing wood contribute to Europe’s circular economy goals by upcycling forestry industry side streams and by-products into high-quality, sustainable products. 🛍️ Transparency and Accountability: With new greenwashing regulations, brands are required to transparently disclose material lists. Wood-based innovations can easily trace their production cycle, ensuring sustainability and responsible production. 🌟 Action Time: The time for brands to consider sustainable options for their customers and products is now. Let’s embrace innovation and contribute to a greener, more sustainable future for our planet! 📖 Read the full article here: https://www.premiumbeautynews.com/en/innovation-avenues-wood-based,23485 Your support fuels our commitment to sustainable innovation. Thank you for joining us on this journey towards a brighter, more eco-conscious future! 🌿✨

We are thrilled to introduce FineCell’s newly formed board, bringing together a wealth of expertise and leadership across diverse industries. 🔷 Eva Färnstrand – ChairmanAn accomplished strategist and board professional, Eva has a rich history in leadership roles within the forest and energy sectors. With extensive experience as a board chair and member, she adds valuable insights to FineCell. 🔷 Rami Karhu – Board MemberAs Plant Engineering Manager at Metsä Spring, Rami is a seasoned project manager and operations professional in the chemical industry. His proficiency spans Process Optimization, Chemical Engineering, Process Safety, Project Engineering, and a keen Lean approach. 🔷 Magnus Lundin – Board MemberA seasoned leader with a passion for people, technology, and business innovation, Magnus brings a commitment to sustainability. With a background in venture capital, startups, and global industry development, he adds a dynamic perspective to FineCell’s board. 🔷 Monica Ek – Board MemberCo-founder of FineCell and Professor at KTH Royal Institute of Technology, Monica combines academic prowess with industry experience. Skilled in Cellulose Chemistry, Materials Science, Nanomaterials, and Biorefinery, she contributes a deep understanding of renewable chemicals and materials. 🔷 Fredrik Gellerstedt – Board MemberAs CEO at Texray, Fredrik is a seasoned professional in product and business development. His extensive background, including roles at Mölnlycke Healthcare and SCA Hygiene Products, brings a wealth of experience to FineCell’s leadership. We’re excited about the diverse perspectives and expertise our new board members bring, propelling FineCell into a future of innovation and sustainable growth.

We’re thrilled to announce the successful closure of our funding round led by Metsä Group’s innovation arm, Metsä Spring, as well as EIT InnoEnergy. We extend our heartfelt gratitude to our investors for their trust and belief in our innovative approach. Read the official press release here: Metsä Group invests in startup FineCell that produces pulp-based materials for beauty, healthcare, and paint products (metsagroup.com) This fresh injection of funds, totaling €1M, will be instrumental in advancing our research in material applications, engaging with potential customers, and finalizing the blueprint for a demo production facility set to launch during 2025. What sets FineCell apart is our cutting-edge technology producing dry cellulose powder and hydrogels for applications in beauty, healthcare, and paints. Larger-scale test production is slated for 2025, with full commercial production on the horizon for 2027. We’ve already engaged with global brands seeking sustainable alternatives for their consumer products, marking a pivotal moment in our journey. “Our goal is to revolutionize industries by replacing fossil-based materials with our biobased alternatives. This funding propels us into the next phase, and we can’t wait to make a significant impact on the products shaping our daily lives,” shares Peter Axegård, CEO of FineCell. Stay tuned as we embark on this exciting chapter in our story!

A warm welcome to Beatrice, our newest colleague and a seasoned expert in cellulose chemistry! Beatrice’s journey in this field began with a master’s degree at KTH, where she delved into the intricacies of cellulose chemistry, even taking on a thesis project at McGill in Canada. She continued to expand her expertise with a Ph.D. at Chalmers in Gothenburg, focusing on the dissolution of cellulose. Beatrice’s journey with FineCell dates back to the early stages of our technology development in 2016 and 2017. Over the years, her valuable contributions have played a crucial role in shaping our innovative path. In the last year and a half, Beatrice collaborated with FineCell on a postdoc project, gaining an in-depth understanding of our processes and objectives. Now, Beatrice is officially joining us as a formal employee, bringing her wealth of knowledge and passion for cellulose to contribute to cutting-edge research and development. Her excitement is palpable as she looks forward to the dynamic journey of developing applications and bringing them to market. Join us in welcoming Beatrice to the FineCell family!

Two months after becoming a member of the Biorenewable Deployment Consortium (BDC), FineCell’s CEO Peter Axegård presented FineCell’s technology and products at the BDC Fall Forum on September 26 in Boston, Massachusetts. The BDC Fall Forum is an excellent event with a broad audience from over 50 companies interested in sustainable bio-based products and cutting-edge green technologies. See also our earlier post on FineCell’s membership in the BDC. https://biorenewabledc.com/

FineCell successfully participated in the 2023 Sustainability Challenge by Evonik, Beiersdorf and Unknown Group and was honored to present as one of eleven selected from over 100 start-ups at the Sustainability Days in Hamburg on September 27 and 28. Both our CEO Peter Axegård and CTO Joachim Reimer attended the event with lots of fruitful discussions, networking, and deep insights into the need for bio-based raw materials in the skin care sector. Participating in events like this enables us to strengthen our application development together with industry partners. Many thanks to Evonik, Beiersdorf and Unknown Group for organizing and hosting this amazing event.

FineCell Sweden AB officially changed its legal name to FineCellOx AB as of November 1, 2023. The transition to the new name marks an exciting chapter for the company. Under the new name, FineCellOx AB has taken over all assets, personnel, the logo, website, and email addresses previously associated with FineCell. This change reflects the company’s commitment to continued growth and innovation in the industry. The ownership as of November 1, 2023, includes Professor Monica Ek, Dr. Peter Axegård, KIC InnoEnergy SE, KTH Holding AB, Kiram AB.